Search Engine Optimisation (SEO) is a crucial part of running a successful website, ensuring your site ranks well on search engines like Google and brings in organic traffic. If you're using Wix to build your website, you might be wondering how to improve your SEO effectively.
At Elevate Pixel, we specialise in Wix website design in Manchester and have put together this comprehensive guide to help you optimise your site for better rankings.
1. Use the Wix SEO Wiz
Wix offers a built-in tool called SEO Wiz, which provides a step-by-step guide tailored to your website’s needs. By answering a few questions, the SEO Wiz generates a personalised SEO plan, helping you cover the basics such as:
Setting up metadata
Submitting your site to Google
Improving keyword usage
2. Conduct Keyword Research
Understanding what your audience is searching for is essential for effective SEO. Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to find relevant keywords in your industry. Once you have a list, integrate these keywords naturally into your:
Page titles
Headings (H1, H2, H3)
URLs
Image alt text
Meta descriptions
Website content
3. Optimise Your Page Titles and Meta Descriptions
Every page on your Wix website should have a unique, compelling title and meta description. These elements help search engines understand the content of your page and encourage users to click on your link. Best practices include:
Keeping titles under 60 characters
Writing descriptions between 150-160 characters
Including relevant keywords naturally
Creating engaging, click-worthy text
4. Improve Website Speed
Page speed is a ranking factor for Google. A slow-loading website can harm user experience and reduce your ranking potential. On Wix, you can improve site speed by:
Using optimised images (compressed JPEGs or WebP format)
Limiting animations and excessive use of videos
Enabling Wix’s built-in caching system
Using a lightweight, clean design
Checking speed insights via Google PageSpeed Insights
5. Use a Mobile-Friendly Design
Google uses mobile-first indexing, meaning it prioritises the mobile version of your website when determining rankings. Wix websites are automatically mobile-responsive, but you should still manually check and optimise your mobile design by:
Ensuring text is readable without zooming
Making buttons easy to tap
Avoiding pop-ups that hinder navigation
Optimising images and media for faster mobile loading
6. Structure Your Content with Headings
Headings help both search engines and users navigate your content. Proper heading structure improves readability and keyword placement. Follow these guidelines:
Use only one H1 tag per page (usually the main title)
Use H2 and H3 tags to break up sections
Include relevant keywords in headings naturally
7. Create High-Quality, Engaging Content
Google prioritises websites that provide value to users. Regularly updating your Wix blog with high-quality, informative content improves your SEO by:
Increasing dwell time (how long users stay on your site)
Encouraging social shares and backlinks
Targeting long-tail keywords
Answering user questions comprehensively
8. Optimise Images with Alt Text
Search engines cannot ‘see’ images but rely on alt text to understand them. When uploading images to Wix:
Use descriptive alt text with relevant keywords
Keep alt text concise and meaningful
Use original, high-quality images instead of stock photos when possible
9. Utilise Internal Linking
Internal links help distribute SEO value across your site and improve navigation. When adding links:
Link relevant pages together (e.g., blog posts to services)
Use descriptive anchor text instead of generic phrases like “click here”
Avoid overloading pages with too many links
10. Get Backlinks from Reputable Websites
Backlinks (links from other websites to yours) are a major ranking factor. To earn quality backlinks:
Write guest blog posts for industry-related sites
Get listed in local directories
Partner with influencers or industry leaders
Create valuable, shareable content
11. Submit Your Sitemap to Google
Wix automatically generates a sitemap for your website, which helps search engines crawl and index your pages. To ensure Google finds your site quickly:
Connect your website to Google Search Console
Submit your sitemap (found at www.yourdomain.com/sitemap.xml)
Monitor indexing issues and fix errors
12. Use Wix’s SEO Settings for Blogs
If you run a blog on Wix, ensure your posts are optimised by:
Writing keyword-rich blog titles
Using SEO-friendly URLs (short and descriptive)
Adding structured data (schema markup) for better search visibility
Encouraging comments and engagement
Final Thoughts
Improving SEO on your Wix website takes time, but with a solid strategy, you can significantly enhance your search rankings. By implementing the tips outlined in this.
Struggling with your Wix SEO? Get in touch with us today.