When it comes to optimising your Wix website for search engines, on-page SEO plays a crucial role. By focusing on key elements within your pages, you can significantly improve your site's visibility and rankings.
Here’s a step-by-step guide to mastering on-page SEO for your Wix website.
1. Optimise Your Page Titles and Meta Descriptions
The page title and meta description are often the first things users see in search engine results. Crafting compelling and keyword-rich titles and descriptions can increase your click-through rate (CTR).
Tips:
Include primary keywords naturally.
Keep titles under 60 characters.
Keep meta descriptions under 160 characters.
Ensure each page has a unique title and description.
2. Use Header Tags Effectively
Header tags (H1, H2, H3, etc.) help structure your content and make it more readable. They also signal to search engines the importance of various sections of your page.
Tips:
Use only one H1 tag per page, which should contain the main keyword.
Use H2 and H3 tags for subheadings, incorporating secondary keywords.
Maintain a logical hierarchy and structure.
3. Optimise Images with Alt Text
Images enhance the user experience but can also contribute to SEO if optimised correctly. Alt text describes the image to search engines, helping them understand your content better.
Tips:
Use descriptive, keyword-rich alt text.
Keep it concise and relevant to the image and content.
Ensure all images have alt text.
4. Focus on Keyword Density and Placement
While keyword stuffing is a big no-no, strategically placing keywords throughout your content is essential.
Tips:
Aim for a keyword density of around 1-2%.
Include keywords in the first 100 words, headers, and throughout the content naturally.
Use synonyms and related terms to avoid overuse.
5. Create Quality Content
Content is king in the SEO world. High-quality, informative, and engaging content keeps users on your page longer and signals to search engines that your site is valuable.
Tips:
Write for your audience first, search engines second.
Ensure content is well-researched and original.
Update your content regularly to keep it fresh and relevant.
6. Improve Internal Linking
Internal links help search engines understand the structure of your website and the relationship between different pages.
Tips:
Link to relevant pages within your site.
Use descriptive anchor text containing keywords.
Ensure your most important pages have more internal links.
7. Enhance Page Loading Speed
A fast-loading website not only improves user experience but also ranks better in search engines.
Tips:
Compress images and files.
Use Wix’s built-in tools to optimise loading speed.
Avoid heavy multimedia content that can slow down your site.
8. Mobile Optimisation
With the majority of users accessing websites via mobile devices, ensuring your site is mobile-friendly is critical.
Tips:
Use responsive design elements.
Test your site on various devices.
Ensure buttons and links are easily clickable on smaller screens.
9. Use SEO-Friendly URLs
Your URLs should be clean, descriptive, and include keywords when possible.
Tips:
Avoid long, complex URLs.
Include primary keywords in the URL.
Use hyphens to separate words.
10. Implement Schema Markup
Schema markup helps search engines understand your content better and can improve your search engine results page (SERP) appearance with rich snippets.
Tips:
Use Wix’s SEO tools to add schema markup.
Choose the right schema type for your content.
Test your markup with Google’s Structured Data Testing Tool.
By implementing these on-page SEO techniques, you can boost your Wix website’s performance and visibility in search engine results. Consistent optimisation and staying updated with SEO best practices will help maintain and improve your rankings over time.
Need help with your on-page SEO for your Wix website? Get in touch with us at ElevatePixel. Our team of experts is ready to help you elevate your online presence.